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Then, you need to enable AdWords conversion tracking that tells you what happens after prospects interact with your ads, like whether they made a purchase or signed up for your newsletter. In this article, we’ll show you how to use Google Analytics for AdWords conversion tracking. What Is Google AdWords Conversion Tracking?
Importance of Conversion Tracking
Implementing Google Ads (Google AdWords) conversion pixel or tracking code is extremely important for running successful Google Ads (Google AdWords) campaigns. You can optimize your shopping, search or display campaigns only if you have the exact conversions data.
The new conversion tracking code released by Google is extremely hard to implement. One part of the tag (GTag) should be fired in all pages and another tag (conversion tag) should only be fired in the checkout page. Implementing the Conversion Tracking code/Conversion Tracking pixel manually usually results in one or more errors.
- With conversion tracking in mind, here are a few things to know before you make a move: gtag.js is not required to simply add an AdWords conversion tag to your site. It is not actually a conversion tag. There are two parts, the first is general for AdWords.
- Conversions recorded via Adwords conversion tracking code are updated faster in Adwords (usually within 3 hours) than the conversions imported to your Adwords account from Google Analytics. The imported conversion data can take up to 9 hours to reflect into the Adwords reports.
- Google AdWords conversion tracking can only truly happen with the conversion tracking pixel. Without it, you won’t be able to get an accurate look at how your campaigns are concretely affecting your sales and bottom line.
- If you choose to use AdWords conversion tracking you’ll only be able to report on the performance of your AdWords campaigns and you won’t see performance for your other marketing channels.
Common Google Ads Conversion Tracking Errors
Some of the major problems we have seen happening are as follows:
Adwords Conversion Tracking With Google Tag Manager
- Duplicate conversions - conversions are counted multiple times instead of one resulting in an exaggerated view of the performance. This can also occur if the code is on any page other than checkout.
- No conversion value - Most advertisers fail to successfully pass conversion value back to Google Ads (AdWords). Conversion value is important in optimizing for ROI as the amount you would want to spend on a product of $5 will be very different from another of $100.
- Incorrect code or tracking errors - This happens when advertisers make a mistake while creating the script. No conversions will be recorded in Google Ads (AdWords) in this case.
AdNabu’s Google Ads (AdWords) conversion tracking app allows you to implement a conversion code for your store without the need for any coding. You simply need to follow these steps:
- Install the app
- Connect your Google Account
- Select the Google Ads (AdWords) Account (if you have multiple)
That's it! AdNabu ensures that your conversion pixel has the best practices of tracking implemented tracking page. Your campaigns will soon start showing the actual sales and conversion values in Google Ads (AdWords)
FAQs
Adwords Conversion Tracking Status Unverified
- Should I manually create a conversion pixel? - No. There is no manual creation needed. AdNabu will create the pixel automatically
- What happens to my old pixels? - If you have implemented them manually in your store settings kindly disable them.
- What are the coding requirements? - There is no coding involved. Implementing conversion pixel is as easy as installing the app. There are no additional steps involved.
- What are prerequisites to using this app? - You need to have an active Google Ads (AdWords) account
- Does this app support multiple Google Ads (Google AdWords) accounts or an MCC account? - Yes. We support multiple Google Ads (Google AdWords) accounts and MCC account.
- I am seeing a blank screen after installing the app. What can be the reason? - In case if you have an ad blocker installed, kindly pause it and check.